Color Can Affect Home Sales

Eddie Shekari
July 31, 2017

As much as you love the perfect shade of beige that you chose for your living room, it may not be the best color if you plan on selling your house. The right colors can help an apprehensive buyer fall in love with your home and imagine themselves living there.

Color Trends

There is a noticeable shift toward cool blues and grays as modern aesthetics continue to trend. Even in kitchens, shades of blue are becoming the new yellow. According to a Zillow study that analyzed thousands of home sales to see how paint colors affected final sale prices, choosing strategic blue accents can increase your home’s overall value drastically. For example, homes with soft blue kitchens, blue bedrooms, blue dining rooms, and navy front doors saw notable increases in sale price, while blue bathrooms saw an average value bump of over $5,000!

However, location matters: light blue living rooms can actually have a negative effect on buyer appeal. Warm neutrals and beige are still best used strategically in living areas to maximize light and space. Additionally, a “greige” (gray-beige) exterior coating can boost a home’s curb appeal and final selling price significantly. By staying mindful of current market trends, you can help your home sell much faster.

Create a Cohesive Color Palette

Along with thoughtful staging, a cohesive color palette throughout your interior helps sell your home. Every room’s color should flow naturally into the next. Jarring transitions or overly bright colors can distract prospective buyers from the underlying layout and architectural amenities. If a buyer dislikes a bold color, it can create a negative overall perception of the space. Conversely, a freshly, professionally painted house gives buyers immediate confidence that the property has been well cared for.

Avoid High Contrast & Harsh White

Creating an overly dark color scheme can make a house feel cramped and gloomy. For instance, dark red dining rooms have been shown to drive home values down. Contrastingly, an all-white color palette can make a house feel unlived-in, stark, and sterile. Stiff white walls create high contrast; even a subtle tint of warm gray, cream, or off-white can help the space feel vastly more inviting. In fact, stark white bathrooms can penalize a home’s value more than almost any other color misstep.

Aim to keep your color palette balanced with complementary soft tones to create depth without overwhelming the space. A fresh coat of paint is one of the highest-ROI updates you can make before putting your house on the market.

Whether you’re preparing to sell your home or simply want to refresh your living space with modern trends, Pro Painters provides the finest Houston painting services. We specialize in both Houston interior painting and exterior painting. We stand behind our work and will happily guide you through the process—from color selection for inviting interiors to weather protection on eye-catching exteriors.

Contact us today for a free quote!

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Eddie Shekari

Eddie founded Pro Painters in 1995 to meet the growing need for high-quality residential and commercial painting needs in Houston. In nearly 20 years, Pro Painters has exponentially grown our client base, serving residents across the greater Houston area. Our core principles have helped us achieve the highest standard of workmanship and customer satisfaction. Our years of experience have allowed us to become an extension to our customers as the all-in-one solution for home makeovers.